Let’s take a look at a few strategies that you can use to start maximizing the effectiveness of your YouTube campaigns.
The first thing is to use – your analytics. YouTube Analytics allows you to see which of your videos are performing best, where your main viewers are coming from and how much of your videos are getting watched. This data can be highly valuable when it comes to helping your channels to thrive. It shows which videos you should be making more of and which ones aren’t working.
What’s more it can guide you on the perfect length for your videos and it can help you learn what your audience really is. All aspects of internet marketing are much more effective when you stay tuned to your analytics and YouTube is no different.
As you probably know, having featured videos could help you start a positive relationship with other YouTube users and this is a very useful strategy. “Influencer marketing” is the process of reaching out to the biggest influence and thought leaders in your niche and then getting them to work with you. For instance you might find someone else who blogs on the same subject that you do.
You can then have them conduct an interview with you or vice versa. Alternatively you might make videos that complement one another or give each other a shout out. This way you can exchange some of your followers with each other and this is a mutually beneficial technique.
Don’t be afraid to contact people. The great thing about YouTube videos is that they’re so easy to embed and share. If you have a web site then you definitely should be embedding your videos right there and you can even use widgets that will show you most recent videos in the right hand column every time you upload them.
Likewise you should be sharing your videos to forums, to Reddit, to social media and more. Get out there and you increase your views and exposure.
As you know once you’ve ‘linked’ your website to your Google+ account you will then be able to include links to your site on the labels and annotations that appear on your videos. This is a great trick because it means you can direct traffic to your site directly from your videos and give a strong call to action.
Speaking of calls to action make sure you include them at the ends of your videos. This is the point where you tell people why they should buy your products, why they should sign up for your mailing list or why they should visit your site and then compel them to do so. Make sure you use these and if you’re trying to sell a product try to include some time pressure or scarcity that will encourage your viewers to act more impulsively.
Finally you should post as regularly as you can. With any form of marketing consistency is highly important. This is no different with YouTube marketing. So make sure you’re uploading your videos regularly and that you have a constant stream of new content for your visitors as well as being encouraging and giving people reason to keep coming back more videos also means more content to discover and more inroads to your brand and your channel. Don’t slack!